THE HOUSE / THE AY SIGNATURE
A name.
A silhouette.
A signature.
The Eiffel shape and the Y appear at different scales throughout Collection 01.
THE REVERSE
A familiar outline.
A distinct initial.
On the chalk tee, the Eiffel silhouette sits above the Y. Deep navy gives the mark a clear edge against the light ground.
VIEW THE SIGNATURE TEESCALE / PLACEMENT
The mark moves.
Compare how the monogram occupies the olive reverse and the black front. The overlapping forms stay recognisable as their size and position change.
THE WORDMARK
ATELIER Y
At the chest of the Signature Tee, the name is small. Across the back of the Tonal Tee, it becomes the main graphic.
VIEW THE TONAL TEEOriginal supplied garment designs. These studies describe visible design details, not confirmed construction or materials.
COLLECTION 01 / IN DETAIL
A closer
reading.
Three ways the signature finds its place.
01 / THE WORDMARK
Close to the chest.
A small name beneath the neckline. The Chalk design keeps its first impression quiet.
VIEW THE DESIGN02 / TONE ON TONE
Read by the light.
Black lettering against black. The wordmark becomes visible as the light catches its outline.
VIEW THE DESIGN03 / THE MONOGRAM
The lines meet.
The tower and the letters overlap. Offwhite separates the signature from its olive ground.
VIEW THE DESIGNJOURNAL / NOTE 01